Hugo Boss has decided to bring back one of his iconic fragrances. It is indeed Hugo, who has been re-visited through a brand new packaging. No more classic eau de toilette, now make way for the spray bottle. A desire to reach a younger and more athletic target. This is why the German brand has decided to rely on the talents of Matthias Dandois, BMX champion. All post production was carried out at Reepost’s premises in Paris, including Flame and color grading.